Style guide
The Essentials of a Riviera Wardrobe
There is a handful of pieces you never tire of wearing on the Côte d'Azur. Not trends, foundations. Clothes that carry through the seasons without ever looking dated, and that make up the true style of the Riviera: simple, luminous, never forced.
In Cannes, style is not decided in shop windows, it is lived outdoors: on the Vieux Port first thing in the morning, on the Croisette in the late afternoon, aboard a boat, at a table on a terrace. This life lived outside imposes its own rules. Fabrics need to breathe, colours need to love the light, cuts need to stay elegant without ever becoming stiff.
Rather than multiplying seasonal purchases, Le Shop 17 believes in a different logic: that of investment. Five pieces are enough to build a Riviera wardrobe that lasts, mixes endlessly and never ages. Here they are, and why they deserve a permanent place in the wardrobe.
The white shirt, the piece that never misleads
No coastal wardrobe goes without one. Worn open over a swimsuit fresh from the water, buttoned over linen trousers for a lunch on the terrace, or tucked into a skirt for the evening, the white shirt is the one piece that adapts to every moment of the day without ever losing its allure. In cotton poplin, it has that crisp, structured quality that stands up to the Cannes heat while keeping a clean silhouette.
The flowing dress, ease for any occasion
Crepe, twill, chiffon: the fabric matters almost as much as the cut. What you're looking for is a drape that moves with the body, a skirt that swirls with every step, a piece that carries from lunch by the water to dinner on the Croisette without a single change of outfit. The flowing dress is the answer to the question every woman in Cannes asks herself each morning: what to wear when it's hot and you still need to look elegant.
The structured bag, the piece that organises the rest
A bag with a clean silhouette, one that holds its shape and its capacity, instantly changes the look of a simple outfit. Vegetable-tanned leather or hand-woven raffia, the material tells a story of craftsmanship while staying sturdy enough to keep up with the busiest days, from the beach to the boutique to the market.
The wide-brimmed hat, shade with style
On the Croisette, the sun is not up for negotiation, and a hat quickly becomes as much a necessity as a style accessory. The woven straw wide-brimmed hat protects the face while signing an instantly recognisable silhouette, the one that has run through photographs of the Côte d'Azur forever.
The light blazer, structure without stiffness
For evenings when the temperature drops a notch, or to give a more put-together look to a summer outfit, the light linen or fluid-blend blazer is the piece that finishes a look without ever weighing it down. Draped over the shoulders or worn closed, it works just as well over a dress as over wide-leg trousers.
Five pieces, endless outfits
The strength of these essentials lies in how well they combine with one another. The white shirt under the blazer, the flowing dress with the wide-brimmed hat, the structured bag that pairs just as well with linen as with silk: each piece extends the life of the others. This is the logic of investment, rather than accumulation, that Le Shop 17 champions season after season.
Find a wider selection of timeless pieces and new arrivals in our Selection collection, designed to dress life on the Côte d'Azur all year round.
Discover the Le Shop 17 selection
Come try these pieces on in Cannes
These essentials are best seen and tried on in the boutique, at 15 rue Notre-Dame, 06400 Cannes, Monday to Saturday, 10am to 7pm. The Le Shop 17 team can be reached at +33 (0)4 93 39 46 46, by email at info@leshop17.com, or directly on WhatsApp. You can also follow all the boutique's news on Instagram, @leshop17, and find all our style guides on the Guides page.
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