Style guide
Cannes Lions, the Creative Wardrobe
Each year in June (June 2027 for the next edition, to be confirmed by the organizers), the Palais des Festivals and the hotels along the Croisette turn into a laboratory of ideas for the Cannes Lions Festival, the world's great gathering for advertising creativity. Here, there is no classic corporate dress code: creatives, strategic planners and art directors from around the world dress the way they think, with freedom and a touch of provocation.
Le Shop 17 has put together a selection of graphic pieces, bold prints and confident color mixes, for a week where the look must tell a story just as much as the creative portfolio does.
Unlike the Riviera's more understated professional events, Cannes Lions cultivates a resolutely creative identity. Here you find colorful suits, vintage prints, striking accessories, all worn with unapologetic confidence. The unwritten rule: dare to use color, mix patterns, turn your silhouette into a visual manifesto. It is one of the rare moments when fashion itself becomes a pitch.
The Croisette's unapologetic wardrobe
To get through the week without ever fading into the background, choose pieces that carry a strong intention: a print that grabs attention, a fabric that shines just the right amount, a cut that breaks the expected codes. Pieces by the Belgian house Essentiel Antwerp, a pioneer in mixing colors and patterns, naturally take their place in this wardrobe.
Prints and fabrics that tell a story
Patchwork jeans, a striped scarf-neck sweater, a striped trumpet-sleeve top: each statement piece stands on its own. Wear them without overloading the look, letting the print do all the work, and keep the rest of the outfit simple (straight-leg trousers, a white shirt) so the print remains the outfit's signature.
The accessories that make the outfit
At a festival where you cross paths as much in conference queues as at beach parties, the accessory often becomes the real style statement: a multicolored clutch tucked under the arm, a graphic hat that shields you from the June sun while completing an already confident silhouette.
Discover the Essentiel Antwerp selection
Putting together your outfit before the festival
The success of a Cannes Lions wardrobe does not depend on the number of pieces but on the confident boldness of each one: a strong print, a color that stands out, an accessory that speaks. In June 2027 (date to be confirmed by the organizers), the festival will once again bring together the world's most creative advertising minds on the Croisette. Le Shop 17, just a few minutes' walk from the Palais des Festivals, remains a natural stop for putting together an outfit worthy of the event.
Book an appointment for style advice
Visit us in store
The Shop 17 team welcomes you at 15 rue Notre-Dame, 06400 Cannes, Monday to Saturday, 10am to 7pm, to try on graphic pieces and prints before the festival. For any questions, reach the boutique at +33 (0)4 93 39 46 46, by email at info@leshop17.com, or by WhatsApp. You can also find the boutique's latest arrivals on Instagram, @leshop17.
Discover the Essentiel Antwerp selection · See all our style guides
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