Autumn 2026
No Map Society, the Italian sneaker that travels light
It is the new house of the season at Le Shop 17. No Map Society arrives on rue Notre-Dame with its women's Fall/Winter 2026/27 collection and a simple idea: a sneaker so light you forget you are wearing it.
Its signature model, the Veloce, weighs just 325 grams. A stretch fit that slips on effortlessly, carefully worked suede, a supple sole. And it is made entirely in Italy.
In Cannes, where days are spent walking from the Croisette to Le Suquet, it is exactly the shoe we were waiting for.
A house born in Salento
No Map Society is a young brand, founded in 2024 in Puglia, in the heart of Salento, a region with a long-standing tradition of shoemaking. The project brings together two kinds of know-how: long experience in sales and brand positioning on one side, technical expertise in construction, materials and production on the other.
Every pair is produced entirely in Italy, from material preparation to final assembly, by a single partner manufacturer fully integrated into the project. The brand says it plainly: no chasing trends, no overproduction. It would rather refine one model than multiply collections.
No Map. No Rules. Just Movement.
This is the house manifesto, and it sums up its spirit. No Map means independence: not following predefined routes. No Rules does not mean chaos, it means resisting excess. Movement is evolution, in materials as in construction. Their philosophy fits in one line: travelling light, in body, in thought, in design.
The women's Fall/Winter 2026/27 collection
The Veloce comes in three lines, each with its own material and character.
Veloce Deluxe, suede in its purest form
A premium suede left untreated to keep its density and structure. For women, the collection plays on the heel tab: glitter, velvet or laminated, in sage, stone, navy or merlot tones. Some versions come with a teddy lining, perfect when the Cannes winter turns a little cooler.
Veloce Water Washed, the house signature
The process No Map Society is known for: the suede is washed with water, natural enzymes and eco-conscious softeners. The result is a softer material, a natural hand feel and subtle shade variations that make every pair slightly unique. The autumn palette: bone, amber, rust, dusty blue, fern.
Veloce Sprint, the most technical
Two layers of laminated technical nylon around a soft padded core. The lightest and most dynamic of the family, built for moving all day long.
Why we chose it for Cannes
One detail convinced us: No Map Society does not sell on its own website. It is a deliberate choice. The brand wants people to see, try and understand before buying, and it works only with a selection of boutiques. That is exactly how we work at Le Shop 17: advice, fitting, and time to choose.
And then there is Cannes. Between congress days at the Palais des Festivals, walks along the Croisette and the cobbled lanes of Le Suquet, you walk a lot here. A 325-gram sneaker, elegant with a trench or a long skirt, is the pair that follows you all day without ever hurting. Women's sizes run from 35 to 42.
Come and try them in Cannes
The No Map Society women's collection is available to discover and try in store, at 15 rue Notre-Dame, 06400 Cannes, Monday to Saturday from 10am to 7pm. The Le Shop 17 team can be reached on +33 (0)4 93 39 46 46, by email at info@leshop17.com, or on WhatsApp for any question about sizes, colours or availability. Follow the boutique's news on Instagram, @leshop17.
Read also: our guide 48 hours in Cannes between shopping and the beach.
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