New brand
Siyu
A new name joins Le Shop 17 in Cannes: Siyu, a Spanish womenswear label.
Its promise fits in one line, the brand's own: Mediterranean lightness with a considered attitude. Easy cuts, bold prints and colours with real character.
Siyu does not sell online through its own website. The label picks its stockists one by one, among specialist boutiques. Le Shop 17 is now one of them.
A label made in Spain
Siyu is led by Pilar Ortí, heading a small team made up almost entirely of women. Every piece is made in Spain, in the Barcelona area, in small workshops specialising in knitwear, ready-to-wear and swimwear. Fabrics are sourced in Europe, and the company stands for 100% European production.
Its signature fabric sums up its spirit: an FSC-certified viscose crepe that is easy to care for, does not crease and travels happily in a suitcase. Exactly what a day needs when it starts at the office and ends on a terrace along the Croisette.
Pilar Ortí puts the brand's philosophy in one sentence: "Our story is not about worshipping ashes, but preserving fire." A heritage embraced without nostalgia.
Autumn-winter 2026 in two lines
The autumn-winter 2026 collection reads in two chapters. The Ready to Wear line sets the foundations of the wardrobe: checked coats, velvet jackets, wide-leg trousers and merino wool knits, in earth tones, rust and deep green.
The Gold line takes over for the evening: silk, devoré velvet, lamé, golden touches and sequins. Baroque prints meet clean lines. Festive outfits that never look like a costume, ideal for evenings and dinners in Cannes at the end of the year.
Why Siyu at Le Shop 17
Le Shop 17 loves labels you do not come across on every street corner. Siyu is one of them: rare in France, absent from online retail, carried by only a handful of chosen boutiques. Its Mediterranean light feels at home in Cannes, a few steps from rue d'Antibes and the Croisette.
Siyu pieces join the boutique's selection as deliveries arrive, to discover and try on in store with advice from the team.
Siyu pieces available now
Discover Siyu in Cannes
The Siyu collection can be seen and tried on in store at 15 rue Notre-Dame, 06400 Cannes, Monday to Saturday from 10am to 7pm. The Le Shop 17 team can be reached on +33 (0)4 93 39 46 46, by email at info@leshop17.com, or on WhatsApp. Boutique news is also on Instagram, @leshop17.
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