Shopping tips
Fashion deals in Cannes
Buying designer brands at a better price is possible in Cannes, as long as you know the calendar.
The autumn street sale, winter and summer sales, end of lines: here are the dates to note.
And our tips for finding a real bargain you won't regret.
The Braderie cannoise, every autumn
Organised by the City of Cannes together with local retailers' associations, the Braderie cannoise held its 7th edition in October 2026, from Friday 16 to Sunday 18 October, with rue d'Antibes pedestrianised at the weekend. Shops in the town centre and La Bocca offer gentle prices on a selection of pieces. Le Shop 17 takes part: our article on the 2026 edition.
Sales in Cannes
There are two sales periods a year, set at national level. In 2027, the winter sales are scheduled from Wednesday 6 January to Tuesday 2 February; the Alpes-Maritimes follow the national calendar, as in 2026. Summer sales take place at the end of June and last four weeks.
In a concept store, pieces are ordered in very small quantities: the best ones often sell before the sales, and common sizes disappear in the first days. The right reflex is to spot pieces in advance and come as soon as the doors open.
Our tips for a real bargain
Go for timeless pieces
A coat, a leather bag, a tailored jacket or a cashmere sweater will be worn for years: they are the best buys during sales. Our essentials of a Riviera wardrobe give some ideas.
Check your size
With Italian or Belgian houses, a size can vary by one: our size guide and, for Essentiel, our Essentiel Antwerp guide help avoid mistakes.
Stay informed
New arrivals and highlights at the boutique are announced on Instagram @leshop17; the team also answers on WhatsApp to check availability.
To spot right now
The latest arrivals in store.
Visit Le Shop 17
15 rue Notre-Dame, 06400 Cannes, a short walk from rue d'Antibes, Monday to Saturday, 10am to 7pm. +33 (0)4 93 39 46 46, info@leshop17.com.
Read also: our Christmas gift ideas in Cannes and women's clothing stores in Cannes.
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