Cannes, November 30 to December 3
ILTM returns to Cannes
Every year as winter approaches, the Palais des Festivals becomes the global meeting point of luxury travel. Exceptional hotels and resorts, destinations, travel designers and high-end travel advisors come together in Cannes for ILTM, the International Luxury Travel Market.
The 2026 edition runs from Monday, November 30 to Thursday, December 3. Four days of appointments, talks and evening events, in a city that knows the codes of luxury hospitality better than most.
Here is what to know about the show, how to enjoy Cannes in early winter, where to go luxury shopping, and why Le Shop 17, a women's multi-brand concept store, is worth a detour between appointments.
What is ILTM?
ILTM, short for International Luxury Travel Market, is described by the Palais des Festivals as the leading business-to-business event for the luxury travel industry, and as the world's largest concentration of high-end travel professionals. The Cannes edition is the flagship show of the ILTM portfolio, which also runs events on other continents.
The format is distinctive: luxury travel brands meet hand-selected buyers, largely high-end travel advisors and agencies, through pre-scheduled appointments. The ILTM network reports more than 85,000 of these meetings every year. The program also includes educational sessions, networking time and parties.
A truly international gathering
ILTM brings professionals to Cannes from all over the world: hotel groups, independent properties, destinations and tourism boards, bespoke travel specialists, all meeting buyers who plan trips for a demanding clientele. This is not a consumer show: most of the business happens one-to-one, on the stands and in the meeting areas of the Palais.
Who attends ILTM?
The ILTM crowd speaks the language of luxury every day. Travel advisors, hotel sales directors, destination managers and specialist journalists spend their working lives designing exceptional stays for very demanding clients. Many travel a long way to be here and discover a different side of Cannes, far from the buzz of summer.
These visitors have a sharp eye for detail and quality. They value discreet addresses, personal service and houses with a story, exactly what they recommend to their own clients.
Cannes during ILTM
In late November and early December, Cannes shows a very different face from summer: winter light over the bay, terraces often sunny at lunchtime, and a quieter Croisette where you can walk at your own pace. The grand hotels of the Croisette and the restaurants of Le Suquet host business dinners, and the city starts dressing up for the festive season.
Between appointments, a walk up to Le Suquet and the Château de la Castre, a stop at the Forville market or a boat ride to the Lérins Islands is enough for a change of scene. For those flying private, Cannes-Mandelieu airport, dedicated to business aviation, is just a few kilometres from the city centre.
Luxury shopping and fashion in Cannes
Cannes is one of the great luxury shopping destinations on the French Riviera. Along the Croisette, the boutiques of the major fashion houses line up facing the sea, steps from the grand hotels. Running parallel, rue d'Antibes gathers fashion and beauty stores, while the streets of the centre are home to independent boutiques and concept stores with more discreet finds.
For ILTM visitors, used to the most exclusive addresses in the world, the real reward is finding what you do not see everywhere: a couture house, a designer, a piece chosen with care. Our Cannes shopping guide covers the neighbourhoods worth knowing.
Why discover Le Shop 17
Le Shop 17 is a women's multi-brand concept store on rue Notre-Dame, just steps from the Croisette and rue d'Antibes, a few minutes' walk from the Palais. The edit brings together the couture of Stéphane Rolland, hats by Maison Michel, leather by Barbara Bui, tailoring by DMN, Mackage coats for cool December evenings and bags by Jérôme Dreyfuss.
Above all, the boutique offers what luxury professionals recognize instantly: a personal welcome, a selection curated piece by piece and time taken to advise. It is the ideal place to find a dinner outfit, a holiday gift or a statement piece to take home from Cannes.
The 10 latest arrivals
Le Shop 17's newest arrivals, worth a look before you plan your show and evening outfits: leather, dresses, wide-leg trousers and statement pieces fresh on the shelves.
See the full Le Shop 17 selection
Practical tips for enjoying Cannes during ILTM
What to wear. The ILTM dress code is elegant: business chic by day, dressier for the evenings. Our ILTM Cannes dress code guide lists the pieces to pack. Weather. In December, days can feel mild in the sun, but evenings are cool: a light coat and a wrap make the move from cocktails to dinner much easier.
Getting around. The Palais, the Croisette, rue d'Antibes and Le Suquet are all a few minutes apart on foot. Nice Côte d'Azur airport is around 30 kilometres away, and Cannes train station is right in the city centre. Planning. Appointment days are packed: book your dinners in advance and keep an hour free to stroll or do your holiday shopping.
Boutique hours. Le Shop 17 is open Monday to Saturday, 10am to 7pm. With the show running from Monday to Thursday, it is easy to drop in between appointments, or to book a private fitting. To plan a full stay, our 48 hours in Cannes itinerary has plenty of ideas.
Visit the boutique
Le Shop 17 is open at 15 rue Notre-Dame, 06400 Cannes, Monday to Saturday, 10am to 7pm, just a few minutes' walk from the Palais des Festivals. The team can be reached at +33 (0)4 93 39 46 46, by email at info@leshop17.com, or on WhatsApp. You can also follow the boutique's news on Instagram, @leshop17.
Book an appointment during the show
Also read: our ILTM Cannes dress code guide and our fashion addresses on the French Riviera.
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